About
Fifteen years of making sure things don’t fall over
I started in data management at BCS, The Chartered Institute for IT, where I became the Salesforce platform owner and learned early that getting the data right is what everything else sits on. From there I moved through more technical roles: building integrations, consolidating 50 CRM and ERP systems at IRIS, and designing product architecture at CloudApps.
In 2020 I joined Own Company as a founding member of its Technical Account Management team, and spent four years helping enterprise customers recover from, and prepare for, the worst. That’s where DR3™ and the patent-pending recovery-time algorithm came from. When Salesforce acquired Own in 2025, I moved into its Trusted Services team, working with customers around the world.
Away from work, I’ve spent 18 years volunteering with Scouts. I’ve led and managed Scout groups and teams up to District level, including running the 103 Oxford Road Scout Group, with 200+ young people and 40–50 volunteers. It’s taught me as much about building resilient teams and staying calm in a crisis as any enterprise programme has.
At a glance
Skills
What I’m good at
Grouped by the work I do, with the credentials that back each one up.
Regulation & compliance
Expert knowledge of the rules that shape how data and AI can be used, and how to build recovery and governance that stand up to them.
Cyber security & threat intelligence
Certified ArcX threat intelligence analyst, which sits neatly alongside the resilience work: knowing how attacks happen and how to recover from them.
Data resilience & recovery
Recovery readiness, incident response and designing plans organisations can actually use.
Architecture & integration
Designing Salesforce orgs and the systems around them so they last.
AI & data
Practical AI on the platform, and the models behind my own algorithms.
Leading & supporting customers
Technical account management, customer success and growing the people who do it.
Building
I write code when it helps, mostly JavaScript and Apex these days.
AI
AI, in practice
I use AI every day to build real things, and I care just as much about making it trustworthy, recoverable and compliant.
Eight free tools, built with Claude Code
Recoverly, Redline, Schema Explorer, Tabletop, Drillmaker, Traceability, AI-SHIELD and Flare. I design them, direct the build with Claude Code, and ship each as a single static page with no backend.
Claude, Claude Code, ChatGPT and Gemini
I use all four daily to build solutions and apps that deliver real value for businesses, and I know which model is the right one for the job.
Agentic AI on Salesforce
I design and build agents on the platform, backed by Agentforce Specialist and Data Cloud Consultant certifications.
Prompt engineering and LLMs
Advanced prompting and a deep understanding of how large language models behave, where they shine and where they fall over.
DDRTP and machine learning
An AI-driven recovery-time algorithm trained on historical incidents (US patent pending), after earlier machine learning work on SuMo at CloudApps.
AI-SHIELD and Flare
Two of the Lab tools aimed at AI risk itself: an 18-question security and trust maturity assessment, and a checker that tests the AI libraries you depend on against live vulnerability advisories.
AI governance and the law
Expert knowledge of the EU AI Act, GDPR and DORA, so what gets built can also be defended.
Competencies
How I measure my skills: SFIA
SFIA, the Skills Framework for the Information Age, is the global standard for describing digital skills. Each skill is rated from level 1 to 7, so you can see how much responsibility someone really carries, rather than just which tools they have touched. These are drawn from the projects in my portfolio.
Level 4 is Enable, 5 is Ensure and advise, 6 is Initiate and influence, 7 is Set strategy.
Set strategy, inspire and mobilise
Where my work shapes how other organisations approach the problem.
Initiate and influence
Where I set direction and carry accountability for outcomes.
Ensure and advise
Where I deliver, assure and advise others on how to do it well.
Enable
Hands-on delivery that I now lead or review.
Credentials
25 professional certifications
12 from Salesforce and 13 from AWS, Microsoft, Google Cloud, ServiceNow, PagerDuty, DocuSign, ISC2 and ArcX. Check any of them: Trailblazer profile ↗ · Credly ↗
Salesforce · 12
52 superbadges, 230 trails, 1,500+ badges
All Star Ranger, and Agentblazer Legend in both 2025 and 2026. Superbadges prove hands-on skill in a real scenario rather than a multiple-choice exam. A few of the groups:
Security Specialist, User Access, User Authentication, MFA and SSO, Application Security, Data Security, Data Protection, Access Governance and the Security Operations Super Set.
Agentforce Service, Prompt Builder Templates, Apex for Agentforce, Advanced Flow for Agentforce, plus Agentforce readiness in reports and dashboards.
Apex Specialist, Advanced Apex, Lightning Web Components, Data Integration and the Developer Super Set.
Process Automation, Business Administration, Admin and App Builder Super Sets, Data Quality, Data Validation and Formulas.
Career
Where I’ve worked
London / remote
Advising enterprise customers around the world on resilience, architecture and AI. Joined when Salesforce acquired Own Company for $1.9B, and promoted to Senior in August 2026 for a more strategic role.
London
Founding member of the TAM function, grown to a team of 26. Co-created DR3™ and co-developed DDRTP, the patent-pending recovery-time algorithm.
Winnersh
Technical discovery and design for SuMo, a managed package that became an AI/ML product on AWS.
Datchet
Senior technical stakeholder on a £2M programme consolidating 50 CRM and ERP systems.
Reading
Automations and ETL across Salesforce, Marketo and Intacct. Data Protection Officer for the UK and US.
Swindon
Salesforce platform owner. Where the whole Salesforce career started.