Principal Technical Leader · Success Architect, Salesforce EMEA & APAC
Helping enterprises get more from Salesforce — reliably, at scale.
Principal Technical Leader with 15+ years designing enterprise Salesforce solutions across EMEA and APAC — currently Success Architect within Salesforce’s Trusted Services team. I specialise in data resilience, AI architecture, and building technical teams that last.
15+
Years in enterprise Salesforce
13
Salesforce certifications
$1.9B
Salesforce acquisition — Part of the Own Company team
What I bring to the table
Architecture expertise, commercial instinct, and a track record of building things that last.
🏗️ Platform Architecture
Designing scalable Salesforce orgs across Sales Cloud, Service Cloud, and the broader platform — with data resilience and governance built in from day one.
🤖 AI Architecture
Designing and implementing AI solutions on the Salesforce platform — from Agentforce to custom AI integrations — with a focus on practical, production-ready outcomes.
🛡️ Data Resilience
Creator of the DR3™ methodology and named inventor on a pending US patent for dynamic data recovery time prediction — translating complex risk into clear, actionable strategy.
🤝 Technical Leadership
Co-founded two Technical Account Management functions from scratch, scaling one to $29M ARR. I build teams and processes, not just solutions.
Featured work
A selection of projects, methodologies, and tools I’ve built or led.
Methodology
DR3™ Framework
A structured approach to data recovery readiness and response for Salesforce environments — covering risk assessment, RTO/RPO planning, and incident response readiness.
App · Built with Claude Code
Plimsoll
An independent Salesforce data-recovery risk assessment tool I designed and built using Claude Code — estimating recovery time against your RTO, checking which objects can actually be restored via the data APIs, and generating a plain-English recovery runbook
Patent
DDRTP Algorithm
Named inventor on a pending US patent for the Dynamic Data Recovery Time Prediction algorithm — a probabilistic model for estimating Salesforce recovery timelines.
Latest thinking
Notes from The Recovery Architect’s Notebook — my Substack on data resilience, governance, and crisis leadership.
Writing
The Clock is Ticking: Calculating the True Cost of Downtime
Why “good enough” recovery objectives could cost your business millions, and how to build the case for the RTO/RPO investment you actually need.
Writing
When the System Fails, Humans Must Lead
Why your best technical minds will fail during a disaster unless you define clear roles and ban heroism — a guide to building an effective Incident Command structure.
Writing
The Resilience Mandate: A 7-Point Checklist
Seven non-negotiable actions to move Disaster Recovery from a cost centre to a competitive advantage — the strategic playbook for IT leaders.